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Buying Your Gaze: The Commodification of Digital Attention
In the digital age, programmatic advertising commodifies our attention, turning every click and view into a valuable metric that fuels business models and shapes user experiences. As this industry silently harvests our focus, it's essential to recognize its mechanisms and understand the true cost of our online engagements.
Ads are ruining the internet
The majority of internet users believe that websites are "free". The reality is that digital advertising is productizing our attention and this has some very concerning impacts, some that can even be quantified in dollars. In the end, you are paying for the the web...whether you like it or not.
6 simple steps you can take to protect your personal information
Keeping your personal information safe online might seem overwhelming…you might even think impossible. We we wanted to give you 6, easily implementable solutions that you can do today to keep yourself better protected online.